Create
Stickers
It didn't occur to me that you could create your own stickers until I
saw it as an event at a kid’s party. They actually had a
machine that would create stickers. They explained it to me. It was
really simple, really. The only things you need to create stickers are
a printer with special sticky vinyl backed paper, and a pair of
scissors, or some kind of cutter apparatus. Of course, the machine they
had to create stickers was a little more elaborate than that. It could
cut the stickers in a variety of shapes. You could even create your own
bumper stickers.
I asked why they had a special machine to create stickers, and my
friends replied that it was what they did for a living. I instantly,
almost thoughtlessly, looked at their lovely house in disbelief. Jim
seemed to be reading my mind. He asked me if I didn't believe him that
you could buy such a nice home with the money you made creating
stickers. I gulped, embarrassed, but nodded. He smiled sagely.
“We don't just create stickers,” he said,
“we create smiles.
He explained to me that it was simple, if you had a catchy enough idea.
You just had to copyright the phrase and print it out. You would create
stickers and give them to your friends who, if the joke was funny
enough, would post it on the back of their car. Other people would see
the stickers, and if they caught in their mind, go home and google
them. Of course, you would have had to set up a website by this time,
so that people could order them cheaply off the internet. Then their
friends would see them, and the cycle would repeat itself.
As time went on, my prosperous friend had diversified. He would now
create stickers for custom orders. He could make stickers in small
batches for parties, or in large batches for businesses. He would even
create stickers with a commissioned design, which he would do for quite
reasonable prices to increase his brand's name recognition. People love
good slogans, catch phrases, and sayings, and if you can create
stickers with them, you will have people practically eating out of your
hand, coming to you and begging you for more of your clever wit and
wisdom. Of course, 90 percent of his business was hard work, but
without that extra ten percent, he never would have become the wild
success which he is today.
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